Meet Aspen & Friends

Say hello to Aspen - the heart of our brand and the pup who started it all! Aspen is gentle, joyful, and full of love. But he’s not on this journey alone. Alongside him are his best friends: Floppes the panda (his snuggly sidekick), and Berry the playful pup. Together, they make up the Kindness Crew, spreading joy, laughter, and love wherever they go.

Each character brings their own spark, but just like Aspen, they believe in one simple mission: kindness, delivered.

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The Heart of the Crew

Aspen

A gentle pup with a heart as soft as his fur. Aspen loves sunny walks, sharing bouquets, and reading with friends. He’s the real-life inspiration behind our entire brand.

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The Bold Bestie

Berry

Berry’s brave, bold, and full of zoomies. She’s got a heart of gold and isn’t afraid to lead the pack.

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the creative spirit

Floppes

Floppes is a peaceful panda with a playful spirit. Whether she’s balancing in tree pose or daydreaming on her yoga mat, she brings calm vibes and big imagination wherever she goes. She’s all about kindness, creativity, and deep belly laughs.

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